Since 2012, Team Brabant Branding (Province of North Brabant) has been working on the strategic positioning of the Brabant region as a knowledge and innovation region. We do this based on the Brabant brand filter, which was developed in collaboration with a large number of partners in the region. The brand filter provides direction for the desired image and how we, together with our Brabant partners, are building it consistently. The brand filter includes associations that not only fit with Brabant but that we also want to be linked to Brabant in people's minds. But how do you know if you're on the right track with that? To gain and maintain insight into this, monitoring is necessary.
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